Demandbase rethinks ABM amid B2B marketing challenges.
| A little friction goes an unfortunately long way in customer experience. An extra second for a site to load can drive an impatient customer into the arms of the competition. Product returns are filled with potential points of friction because they start with a customer not getting what they wanted. But, there is an opportunity in every problem, as the saying goes. Alicia Arnold explains how returns can actually help increase customer loyalty. There’s plenty of proof for this, too. Zappos and Nordstrom owe their devoted customer base in part to how easy they make product returns. Constantine von Hoffman
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| Marketing technology | | | Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business value. | | |
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| Ecommerce | | | With the right strategies, retailers can turn ecommerce returns into an opportunity for building lasting customer loyalty. | | |
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| Account-based marketing (ABM) | | | Veteran ABM platform Demandbase is asking foundational questions about the category as B2B marketers feel the pain. | | |
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| MarTech webinar | | | Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. It’s estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasn’t already. | | |
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| Retail media networks | | | RMNs are a great opportunity for marketers and ad publishers. However, both groups must first resolve significant technological issues. | | |
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| B2B marketing | | | LinkedIn research drills down on the traits to look for when selecting B2B influencers to work with. | | |
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| Retail | | | Learn how to create impactful web push campaigns and reach your audience at just the right moment with personalized messages that inspire action. | | |
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| Marketing management | | | Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? | | |
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| Free industry report | | | Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey. Download your free copy | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). NEW! The Evolution of Online Search After ChatGPT. Explore key trends driven by ChatGPT and other generative AIs in a report from Semrush and Statista. | | |
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What they're saying | | “The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty.” Alicia Arnold in How to balance customer experience and returns in ecommerce. “Uncovering the ‘why’ behind outcomes enables marketers to select and defend their go-to-market (GTM) investments confidently. In the turbulence of SaaS and B2B markets — where shrinking deal sizes, longer sales cycles and tighter budgets have become the norm — guessing isn’t just risky; it can get you fired.” Tim Hillison in Why causal AI is the answer for smarter marketing. | | |
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