| | Ecommerce in 2023: What do the experts predict?
The last year has been turbulent in ecommerce, following on from the surge in online shopping during 2020 and 2021. However, online sales are still growing steadily in the longer term (hitting 30% of total retail again in the UK in November 2022 according to ONS data), and the channel will be key for many retailers seeking to be as flexible as possible as inflation impacts on consumer spending.
We asked some old friends of Econsultancy, ecommerce consultants James Gurd and Stuart McMillan, what they are seeing at the moment and what they predict in 2023 across consumer behaviour, CRM, acquisition, CX and social commerce. We also sourced opinion from industry experts at Mirakl, Anaplan and growth marketing agency Space & Time, as well as our own senior analyst, Rose Keen. |
Retail media in 2023: What do the experts predict?
News and developments in retail media dominated 2022. “Everything is an ad network“, summarised analyst and investor Eric Seufert.
As online continues to represent an increased proportion of shopper spend in the wake of Covid-19, retailers (and beyond) are increasingly waking up to the advertising opportunities that this presents – while brands are seeking new ways to target, convert and connect with their audiences. |
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| Digital Marketing and Ecommerce Trends 2023
January 24th, 2022, 3pm GMT | 10am EST
Every January, Econsultancy looks into the future of digital marketing and ecommerce and explores the trends expected to make waves in the year ahead. |
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Ecommerce Quarterly: Q4 2022
A guide to the latest trends, developments and statistics in ecommerce, including new retail media partnerships, q-commerce consolidations and India’s ecommerce initiatives, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of. |
The Fundamentals of Digital Advertising
With the digital arena expanding to include apps, TVs, virtual worlds and even outdoor billboards, digital advertising has grown vastly in size and scope in recent years. This best practice guide looks at how marketers can successfully plan, create, execute and measure digital ad campaigns. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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