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Global Ecommerce 2020

Ecommerce Decelerates amid Global Retail Contraction but Remains a Bright Spot




* This chart and data were pulled from eMarketer’s Global Ecommerce 2020 report. Purchase the report here to get immediate access to the full analysis.
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As consumers across the world faced various quarantines and business closures due to the pandemic, internet users turned to ecommerce in unprecedented numbers to acquire basic goods.

Nonetheless, ecommerce momentum will be uneven this year.
  • Global retail ecommerce sales will decelerate to a 16.5% growth rate in 2020 (down from 20.2% last year), due to the widespread economic downturns caused by the coronavirus pandemic and resulting quarantines.
  • Even as consumers transitioned en masse to ecommerce during H1, the drag caused by multiple recessions internationally has led us to reduce our overall outlook for retail ecommerce growth by $190.79 billion. We anticipate a collective $3.914 trillion...
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