| Good morning, Marketer, when are your customers ready to make purchases? Digital channels help marketers meet customers where they are, in their digital lives. Timing is also crucial: When are they ready to buy? For holiday shopping, the answer is now. Ecommerce software company ShipStation reports that 63% of U.S. shoppers are starting their holiday shopping this month. The numbers from this week’s Amazon Prime Big Deal Days reinforce the narrative. We’re a full six weeks ahead of Black Friday and Cyber Monday. The holidays have officially begun and this new marketing calendar appears to be locked in for the foreseeable future. Also today, find out about Optimizely’s rebranded offering and this week’s new AI products and updates. Chris Wood,
Editor | 