| | | From the editor | | August is a special month for Singapore. Shortly after celebrating 52 years of independence, we unveiled a new unified business and tourism brand that showcases our enterprising and persevering spirit to the world.
Developed jointly by the Singapore Economic Development Board and the Singapore Tourism Board, Singapore – Passion Made Possible encapsulates the passion of our people to pursue possibilities for progress. It also alludes to Singapore’s track record and tenacity to fulfil passions and continually create new possibilities.
The new brand is timely, as Singapore is transforming into an innovation-driven economy where local and international companies are imagining new businesses, products and services in response to regional and global opportunities.
To reflect this new identity, you’ll see that our monthly newsletter will take on a refreshed look in different phases over the next few months. We will continue to share stories of how Singapore is partnering with businesses to develop new innovations with a positive impact on the world. Watch out for even more actionable insights and impactful case studies from us, while we continue to realise passions to possibilities. |
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