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Best Practices in Sales & Marketing
Which housing stats matter most to your business? The real estate market changes daily, and the housing data you're looking at today may not be relevant tomorrow. Hear how two real estate pros have developed specific strategies around applying industry research to their business and sharing actionable data with their customers. They say the best data you can find lies within a tool you likely use every day. Listen to "Drive With NAR." Full Story: REALTOR® Magazine (12/4)
Instagram, Pinterest and TikTok offer their take on platform trends in 2024, with Instagram expecting Generation Z to focus on sustainable fashion practices, self-improvement and continued participation in fandoms. Pinterest offers nearly 24 niche trends with a heavy focus by users on "getting vulnerable and forging deeper connections." Meanwhile, TikTok advocates brands use "intriguing narrative structures" and step into creator spaces, while its users seek to connect with others and cultures across the globe. Full Story: Ad Age (tiered subscription model) (12/11)
'Dopamine decor' leads to interior-space personalization "Dopamine decor" is a personalized approach to interior decorating that focuses on creating joy and happiness in one's living space, as described by Kathy Kuo, CEO and founder of Kathy Kuo Home. Common elements of this trend include bright and cheerful colors, luxurious fabrics and whimsical accents, but the style is highly individualized, allowing for a wide range of personal preferences and unique touches. Full Story: Apartment Therapy (12/11)
Technology & Innovations
Proptech shaping CRE Digital technologies, particularly property technology and smart buildings, are revolutionizing the commercial real estate industry by enhancing various aspects of the real estate lifecycle, from development to tenant experience. Full Story: Biznology (12/11)
Minimize your team's stress during the holidays by providing flexibility in their schedules, balancing their workload, encouraging bonding during inclusive holiday parties and showing appreciation for their hard work, writes Harvard Law School's Paola Cecchi-Dimeglio. Leaders can reduce their stress by recognizing that avoiding challenging situations can create long-term anxiety while confronting them with skill and compassion can dissipate pent-up frustration, writes Dan Rockwell. Full Story: Forbes (tiered subscription model) (12/12),Leadership Freak (12/12)
Fair & Equitable Housing
Older millennials struggle in home buying Millennials, particularly the older segment, are struggling in the current housing market due to high mortgage rates and home prices, with a notable decline in home purchases among this group, as reported by Bank of America. The rise in student loan debt costs and expenses such as child care are among the reasons cited for the decline. Full Story: MarketWatch (tiered subscription model) (12/12)
Legislation & Regulation
Yellen upbeat on potential soft landing for economy Treasury Secretary Janet Yellen says she is confident the U.S. economy will experience a soft landing, with her remarks coming as economists' previously widespread concerns about a recession continue to dissipate. "To me, a soft landing is the economy continues to grow, the labor market remains strong and inflation comes down. And I believe that's the path we're on," Yellen said. Full Story: The Wall Street Journal (12/12)
Fed poised to hold rates at 5.25% The Federal Reserve is expected to hold rates of 5.25% to 5.5% after its final policy meeting of 2023 ends today. Chair Jerome Powell has said it is far too early to think about cutting rates, emphasizing the need for a pause to assess the impact of costs on the economy. SIFMA's recent economic survey found that 86.7% of respondents believe the Fed is done with rate hikes. Full Story: Bloomberg (12/13)
Your Take
In your opinion, which outdoor living space adds the most value to a property? Look for the results in next week's briefs.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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