| | Econsultancy Live returns in April with ‘What’s next for CX?’
Econsultancy Live is returning in April 2021 with a close look at customer experience (CX), its importance, and its future.
‘What’s next for CX’ is taking place from 27-28 April and will feature 12+ hours of insightful, thought-provoking content, bringing together more than 40 expert speakers to explore the most pressing questions about CX – a topic that, after years of approaching buzzword status, has never felt more relevant. |
Diageo on D2C strategy, owning search and adapting to new consumer moments
“It was about ensuring that we created a great experience, with all the information that consumers needed in all the right ecommerce channels,” said Benjamin Lickfett, Global Head of Digital Innovation at Diageo, speaking at the Festival of Marketing: The Bottom Line.
Lickfett spoke to Jon Buss, Managing Director EMEA at Yext, about how Diageo has adapted its approach to digital interaction to cater to new consumer behaviours and buying habits, and how it is using search to learn about customer intent and better “own the conversation” around its brands. |
A day in the life of… Cory Munchbach, COO of BlueConic
Cory Munchbach is the COO of customer data platform BlueConic. In today’s ‘day in the life’, Cory talks us through her typical working day, and offers some insight into how the past year has accelerated strategy at BlueConic. |
How do you know if D2C is right for your beauty brand?
Is a D2C model right for your beauty brand? Karishma Joshi and Chloe Buckland of Capgemini Invent examine the challenges and opportunities in the market, taking in tech, brand, retailer strategy, content and data. |
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|  Optimising Marketing Spend Best Practice Guide
Econsultancy’s Optimising Marketing Spend Best Practice Guide provides guidance about how to thrive despite budget cuts during these ‘unprecedented times’. |
Digital Transformation Monthly – March 2021
Nearly a year since the UK went into its first lockdown, trends in customer behaviours that arose during the pandemic, including increased online shopping and telehealth, look as though they are here to stay. |
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Optimising customer journeys and the role of smart martech
Join this webinar to hear from Econsultancy Editor Ben Davis, and Coveo Business Lead Ben Wild, as we discuss:- Customer journey mapping
- Linking up martech
- If AI and relevance should be the priority for your business
3pm BST | 31 March
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Econsultancy Live presents ‘What’s next for CX?’
On 27-28 April, this virtual conference will bring together thought leaders, brand marketers and digital professionals to discuss the importance of customer experience. The Early bird pass deadline is fast approaching! Get your pass before Thursday 1 April to secure your discounted rate!
9am GMT | Available on-demand, 27-28 April
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Econsultancy Live: ‘What’s next for CX?’ – 27-28 AprilJoin 600 senior digital & marketing professionals for 12+ hours of unmissable CX content across 2 days. Not to mention the 40+ expert speakers from brands such as; Alibaba, Dyson, easyHotel, Tony’s Chocolonely, Zurich Insurance and more, ready to share their knowledge. Get your Early bird pass now! |
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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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