Every January for the last 11 years, Econsultancy’s founder Ashley Friedlein has summarised the trends set to impact the digital marketing and ecommerce community in the coming year and beyond. Much anticipated and hotly debated, predictions range from the future of ecommerce to the rise of the metaverse.
This special edition of Digital Transformation Monthly begins the new year with a review of the major transformation trends that shaped a range of sectors in 2021, a year that was in many ways defined by the unprecedented one before it, but which still contributed several surprises and challenges of its own.
This quick guide provides marketers with a clear definition of what a customer data platform (CDP) is and how it differs from other data tools. It outlines the benefits, considerations and potential challenges for businesses looking to implement a CDP.
