Editor's choice: Changes to the business marketers and agency execs expect to continue long after 2020

Hi there,

This week, senior marketing editor Kristina Monllos asked marketing and agency execs about how the business changed forever in the face of the coronavirus crisis. In the below member-exclusive, she shared her findings about what changes were simply necessary for survival and what many now realize were on-going trends that have been accelerated.

Get a taste below and subscribe to Digiday+ for access to the full member exclusive.

Jim Cooper
editor-in-chief, Digiday

‘Shift to digital’: Changes to the business marketers and agency execs expect to continue long after 2020

Over the last nine months, marketers and agency execs have had to repeatedly rethink campaigns, retool media plans and manage cash flow to stay afloat amid the pandemic. While some of those changes to the way marketers and agency execs conduct business were simply necessary for survival, others were on-going trends that have been accelerated. To get a sense of the changes that remain after 2020 ends, I asked marketing and agency execs about how the business has changed for good.

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