Back to the future for Matilda Bay and the return of its original founder

One of the founding fathers of Australian craft brewing is making a comeback to the label he founded more than 35 years ago in a bid to reinvigorate the country’s original craft beer name. Read more

Aussie brewer tastes success in race to the bottom

Carlton Zero is celebrating its first anniversary, having sold more than 3.2 million litres in Australia since its launch. Carlton and United Breweries is using its first-ever non-alcohol beer to go squarely up against soft drinks. Read more

Aussie beer shares its recipe on billboard adverts

Carlton & United Breweries' Pure Blonde Organic Lager is launching with a ‘disruptive marketing campaign for a disruptive new product’ – sharing its recipe on billboards across Australia. Read more

Australians confused about their drinking identity

While Australia has made steps to promote responsible drinking, there’s still a lot of history to reconcile. Read more

Though smaller than ever, Australia’s beer market has ‘never been more profitable’

The iconic image of the larrikin lager drinker cracking open an endless succession of cold ones couldn’t be more wrong, going by long-standing trends in the Australian beer industry, which is seeing consumption slump to a four-decade low. Read more