Plus, tips for onboarding new martech vendors
| Did marketers get clarity when Google recently announced they weren’t phasing out third-party cookies? Not unless you think you know if Chrome users will opt in or opt out of cookies, now that the decision is left in their hands. Editor-at-Large Kim Davis spoke about this with Quantcast CMO Amit Kotecha. Also today, we’ve added a section to your daily MarTech newsletter. There are so many interesting things written and conversations happening in marketing, we wanted to shed some light on the ones we find most interesting. Scroll down to the What else we’re reading section and get a taste of what’s out there. And MarTech is offering a chance to win a $20 Amazon gift card. All readers have to do is fill out a short reader survey. Chris Wood
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| Digital advertising | | | Adtech platform Quantcast is back in education mode, explaining to customers that Google has not saved cookies. They're going away and something will replace them. | | |
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| Google Analytics 4 (GA4) | | | You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making. | | |
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| Marketing technology | | | Facilitate seamless vendor onboarding by exploring contract considerations, setting expectations and communicating effectively. | | |
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| Marketing management | | | The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand. | | |
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| MarTech presents | | | It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results. | | |
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| Mobile marketing | | | The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers. | | |
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| Marketing artificial intelligence (AI) | | | Meta’s growing roster of AI-powered tools help Tuckernuck and Kitsch scale up creative and discover new customers in time for the holidays. | | |
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| Email marketing | | | Make sure your emails are always landing in the inbox. | | |
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| Marketing technology | | | Third-party cookies will become less reliable and less common, but let's not forget why they exist in the first place. | | |
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| Free online event | | | 30+ sessions from market-defining companies, live community meetups, Q&A with a panel of MOps leaders, and more — yours for free. See the MarTech agenda and grab your free pass! Customize your learning experience | | |
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What else we're reading | | Good reads and conversations to help good marketers get better. | | A defense of lead generation. It’s not just for “boomer” marketers. Is ABM right for your GTM strategy? 5 questions to help you find the answer. | | |
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