| | John, SEO... marketing automation... newspaper advertising…your brand name on a blimp... all marketing and advertising leads customers to an ultimate moment of truth – the call to action. Does your CTA inspire them to act? Or do they skip over it and find a competitor? Today we give you ideas for optimizing your CTAs based on what worked for your peers in the article The Call to Action: 5 before-and-after examples of effective CTAs (with the results to prove it). Here are a few of my CTA attempts to get you to click and read this article that includes examples from Visit Santa Barbara, software companies, a life insurance agency, and content site: Read now View article View our featured article Get the best CTA ideas now Here's to your call-to-action success, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa, MarketingExperiments and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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