Electrolux is bringing all of its digital media buying in-house, beginning with North America and then expanding to different regions across Europe and Latin America.

Bleacher Report says its B/R Entertainment division has been unofficially rebranded as the group works across the company on top video projects.

Publishers are using Snapchat Shows to test out formats to sell to other platforms and broadcasters.

In our latest podcast, The Atlantic's Taylor Lorenz discusses the power of influencer marketing, why Instagram wins over Facebook, and how YouTube's algorithm still poses a problem. Plus, we get deep into what a finsta is.

Answer a few quick questions about Digiday for the chance to win one of five $50 gift cards.

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Electrolux is bringing its digital media buying and planning in-house

Ilyse Liffreing

By July, Electrolux will ease up on MightyHive and operate media completely in-house.

Bleacher Report rethinks its studios business as the publisher prioritizes its content brands

Sahil Patel

Bleacher Report says its B/R Entertainment division has been unofficially rebranded as the group works across the company on top video projects.

 

How to effectively implement downloadable video

Sponsored Content Penthera

Video download is experiencing a rise in popularity and as a result, countless apps are adding downloadable content. However, implementing a download engine for a video streaming app without proper knowledge can result in disaster. Sponsored by Penthera.

With slim ad revenue, UK publishers look to alternatives for Snapchat shows

Lucinda Southern

Publishers are using Snapchat Shows to test out formats to sell to other platforms and broadcasters.

The Atlantic's Taylor Lorenz: Facebook is irrelevant to Gen-Z

Aditi Sangal

“"Instagram is the perfect modern social network which allows kids to express their identity in a fluid way, which is what they want.”

The marketer's guide to African-American millennials

Sponsored Content Viant

In 2019, it's not enough to market to millennials as a whole -- the savvy marketer knows to get specific and focus on subsets with pinpoint accuracy. With a deeper understanding of African-American millennials in particular as outlined in this report, your business can better understand how to reach this large and powerful audience. Sponsored by Viant.

Survey: How are publishers using data to diversify their revenue?

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February 12 - 13, 2019
Digiday Publishing Summit Japan
Kyoto, Japan
 
Shortlist Announcement:
February 19, 2019
Digiday Future Leader Awards
 
Last Chance Deadline:
February 22, 2019
Digiday Content Marketing Awards
 
 

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