Black influencers have long played a vital role in creating iconic cultural moments, many of which have been picked up and utilized in marketing campaigns and strategies. (Think “on fleek,” by Vine star Kayla Newman AKA Peaches Monroee — a phrase brands quickly coveted with tweets like IHOP's "pancakes on fleek" tweet and Denny's "hashbrowns on fleek.") They’ve also long been asking for credit for their work and resources to help them continue it — and now social platforms seem to be answering their calls with new Black creator programs. Read more below. Other things to know about | |
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Equality and Opportunity | | As social platforms launch Black creator programs, Black creators say they need to do more in support of diverse creative voices. | |
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howdy! Publishing in the Platform Era | | An increasing number of companies, including media organizations, are turning to SPACs as a non-traditional means of taking their companies public. | |
Sponsored by Tubi | | In a newly combined landscape, one in which cable and satellite companies are losing subscribers to streaming alternatives, a linear-only approach is no longer sustainable. Download this new report to learn how combining the loyal, older linear TV audience with younger streamers will be key to reaching a nationally representative audience in the year to come, and beyond. | |
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howdy! Brands in Culture | | As the U.S. presidential inauguration comes to pass, marketers are increasingly aware that what they buy has an impact on society. | |
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howdy! Future of Work | | As the traditional onboarding and induction process has moved online there is a fear younger workers are missing out on key business skills. | |
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Sponsored by Adobe | | In this new guide, learn how some companies are leveraging hybrid platforms to create unified architecture that merges B2B and DTC sales, from content and design elements to catalog management. | |
howdy! Subscriptions | | Publishers are sensing an opportunity and a responsibility in 2021 to invest more money and focus in reporting out national stories at a local level. | |
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Publishing in the Platform Era | | Future PLC's huge database of user behavior and shopping habits is what CEO Zillah Byng-Thorne said helped the company grow over the past year. |
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