As social platforms launch Black creator programs, Black creators say they need to do more in support of diverse creative voices.
January 21, 2021

Black influencers have long played a vital role in creating iconic cultural moments, many of which have been picked up and utilized in marketing campaigns and strategies. (Think “on fleek,” by Vine star Kayla Newman AKA Peaches Monroee — a phrase brands quickly coveted with tweets like IHOP's "pancakes on fleek" tweet and Denny's "hashbrowns on fleek.") They’ve also long been asking for credit for their work and resources to help them continue it — and now social platforms seem to be answering their calls with new Black creator programs. Read more below.

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As social platforms launch Black creator programs, Black creators say they need to do more in support of diverse creative voices.
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