- New storytelling strategies: How to plan, produce and post winning social media campaigns that capture and engage employees, new talent, customers and other stakeholders.
- Beyond the “Big 5”: Best practices for dominating TikTok, Facebook, Instagram, LinkedIn and Twitter — plus next practices for breaking into niche and new networks.
- AI and content personalization: How to use tools like ChatGPT, Midjourney and Dall•E to create tailored content faster, optimize user experiences and drive conversions.
- Crisis and reputation management: How to spot and quell simmering online crises — and confidently handle deepfakes, online mobs, brand trolls and more.
- Influencer marketing: New methods to find and collaborate with micro- and macro-influencers to expand your reach — including launching social media takeovers for less.
- Social media toolbox: Insights and recs to expand your quiver with the latest social media tools for management (Hootsuite and Sprout Social), tracking (Keyhole, RiteTag), monitoring (Sysomos, Sprinklr) and trend analysis (TrendSpottr, BuzzSumo).
- Next-level analytics: How to use the latest AI algorithms, sentiment analysis and dashboards to measure and modify your social media campaigns in real-time.
- Social commerce meets search: When and where to invest in targeted ads to boost your social campaigns — plus new way to use paid search, social search and SEO together.
- What’s next: When to experiment with micro-platforms and micro-video formats, why AR/VR is on the rebound, what to expect from the Meta vs Twitter battle in an election year — and how to drive multigenerational success in the era of AI.
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