Alex Hamilton, head of innovation at Isobar, spoke at Econsultancy Live about how customer experience is evolving in the wake of Covid-19 – and how it is impacting brands’ ecommerce strategies.
We hear from Richard Friar, MD at Starcom, about what it’s been like to take on his role during the pandemic, and why he believes we are about to enter an era of ‘media agency domination.’
Confirmed speakers include Unilever’s Chief Digital & Marketing Officer, Conny Braams, on digitisation and changing consumer habits; Nestlé CMO, Aude Gandon, on the sustainability agenda; and Amazon Studios’ CMO, Ukonwa Ojo, on creating a culture of innovation.
Building a Digital Culture With the pandemic bringing greater levels of unpredictability, many businesses are facing unprecedented changes. In order to thrive, businesses must nurture organisational cultures that are both customer centric and digital-native.
Digital Transformation: Agility and Innovation Best Practice Guide Econsultancy’s Digital Transformation: Agility and Innovation Best Practice Guide explains how organisations can adapt to changing circumstances, benefitting from continuous exploration and innovation, by applying key agile principles to marketing, ecommerce and innovation practice.
Join our next virtual quarterly briefing and hear from our very own founder Ashley Friedlein and a panel of senior brand marketers as they explore how marketing and ecommerce will change in H2 and beyond.
This webinar explores the benefits of centralising data and the role of customer data platforms (CDPs) in this regard. It will also discuss the role of CDPs in meeting upcoming challenges and overcoming barriers to collecting first-party customer data.
