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Elisabeth Moss Says You Shouldn’t Binge Watch The Handmaid’s Tale Plus, why a Mad Men revival would be ‘boring’ By Jason Lynch In this week's cover story, Elisabeth Moss opened up about her gripping new Hulu series, The Handmaid's Tale (which was just renewed for Season 2) and her seven-season run on Mad Men. But there was much more material from Adweek's interview with the actress that wasn't able to make it into the issue. Here are...
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Seventeen Magazine Is Bringing Fashion and Beauty Videos to Musical.ly This Summer Giving advertisers their first branded-content opportunity on the app By Emma Bazilian As one of the launch partners for Snapchat Discover back in 2015, Hearst takes pride in being ahead of the curve when it comes to leveraging new social media platforms. That remains at the core of the publisher's strategy--and its pitch to advertisers--as proven this week at Hearst Magazine Digital Media's second NewFronts presentation. At...
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After a Yearlong Search, Live Picks Ryan Seacrest as Kelly Ripa’s Next Co-Host He'll continue his other TV and radio jobs from NY By Jason Lynch Kelly Ripa's year-long search for her new Live co-host is finally over. This morning, Ryan Seacrest was officially named the co-host of the long-running morning talk show, which will now be known as Live with Kelly and Ryan. "Today is a very good day," said Ripa, before introducing Seacrest as her new co-host. His first...
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CBS Successfully Reinvigorated Its Morning Show by Going Back to the Basics and Covering News Ratings are edging ever closer to rivals GMA and Today By Chris Ariens When CBS News set out to reinvent its morning show in 2011--after years of frequent hosting shake-ups failed to move the ratings needle-- the organization went back to the basics. "The problem with the show we were doing," said CBS News president David Rhodes, "was that it was a copy of somebody else's show. We...
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During His Monologue, Jimmy Kimmel Tearfully Reveals His Newborn Son’s Open-Heart Surgery The host will skip his usual ABC upfront appearance By Jason Lynch In one of the most emotional late-night monologues in years, Jimmy Kimmel revealed that his newborn son, Billy, needed emergency open-heart surgery at just three days old--and asked viewers to contact their member of congress and urged them to uphold the Affordable Care Act. As his son recuperates, Kimmel will sit out his annual appearance/roasting...
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PopSugar’s New Projects Aim to Empower Its Audience and Help Them Change the World The brand generates 325 million monthly video views By Sami Main During its NewFront presentation today, PopSugar focused on the insights and personalities that have helped the website grow over the past 10 years. Those insights point in one direction--toward inspiring its audience and addressing the everyday issues its fans face. PopSugar's research, completed through Trendrank service, a proprietary tool designed to help predict trends before...
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Hulu Launches Its Live TV Streaming Service Today and Renews The Handmaid’s Tale Offering 50 channels, DVR and a Hulu subscription for $40 per month By Jason Lynch Hulu's long-awaited live TV streaming service is finally, well, live, as the company launches its beta version today, offering access to live and on demand programming on more than 50 channels, along with a Hulu subscription, for $39.99 per month. The launch was one of several big announcements that Hulu made during its NewFronts event...
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