Twitter’s advertising capabilities were always fraught, marketers don’t expect to save it now marketers pausing spend on Elon Musk’s Twitter is about as obvious as it gets
November 04, 2022
Elon Musk's Twitter takeover gives advertisers an easy out from the platform
In a year of difficult decisions for marketers, whether to stick or twist from Twitter might be the easiest yet.
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Agencies are trying to understand Web3 so they know what to tell their clients. MMA Global president Lou Paskalis shared insights after direct conversations with Elon Musk at Brand Safety Week. Insider's chief people officer Jessica Liebman shares how making salary ranges public can both help and (in some cases) hinder the hiring process. Gannett's revenue is down again this quarter, but hope is on the horizon with digital subscriptions and its digital marketing solutions leading the way. Riot Games' "Worlds" theme is more than just a catchphrase — it's a carefully curated expression of Riot's core brand, shaped over the course of months using feedback from brand partners and other stakeholders. Other things to know about InfoSum is helping brands move away from the traditional centralized processes of comingling data and embrace technologies that decentralize audience information for better analysis and privacy protection. Produced in partnership with Marketecture. Ad-supported audio content is helping to grow brand awareness, favorability and purchase intent. Sponsored by Amazon Ads. Establishing standards based on real insights and what businesses want to teach viewers will create truly frictionless UX for shoppable video. Sponsored by KERV Interactive.
Twitter’s advertising capabilities were always fraught, marketers don’t expect to save it now marketers pausing spend on Elon Musk’s Twitter is about as obvious as it gets
When it comes to Web3, agencies are prioritizing client and employee education and metrics in order to drive adoption to these decentralized applications.
Amid challenges created by addressability and industry shifts, omnichannel measurement and developing effective measurement solutions have become unique challenges for marketers.
Gannett’s revenue is down again this quarter, but hope is on the horizon with digital subscriptions and its digital marketing solutions leading the way.
Riot Games’ “Worlds” theme is more than just a catchphrase — it’s a carefully curated expression of Riot’s core brand, shaped over the course of months using feedback from brand partners and other stakeholders.
