Elusive Happiness; Digital Body Language; Customer Wants

vAuto’s Dale Pollak Tells Students a Few Things About Happiness

The auto industry icon says at Northwood University’s convocation ceremony, “Happiness is elusive. It’s not like there’s a happy button to push.”

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Reading ‘Digital Body Language’ Becomes Auto-Retail Marketing Skill

Marketers have adjusted strategies to “a non-linear process and a multi-channel world,” says Andy MacLeay of Dealer.com.

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Modern Consumers ‘Want It All’

“The biggest change ever is coming,” says Ryan Brazelton of Interbrand.

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