How a nutrition brand re-engaged a cold list View in browser
        
John,

A premium natural nutrition company wanted to revive a list of 150,000 people that had gone cold.

In the latest MarketingExperiments article – The Darth Vader Pizza Email – copywriter Xristopher Bland shares how he helped a list with an average 2% open rate get a 950% open rate increase.

Read on for the five key email optimization principles along with a detailed look at two of the (very untraditional) emails Xristopher wrote.

Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute

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