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MarketingSherpa. Email Marketing. Case Studies and How-to Articles
Fellow email marketers,

I think you can agree with me that email gets a bad rap.

Were marketing The Beatles, it would be Ringo. If marketing were the cast of Friends, email marketing would be the Ross Geller of the crew.

However, email delivers results. And you may be using the newest, trendiest, AI-buzziest techniques…but email still matters.

Blake Pinsker’s story is a great example. The team at crowdfunded startup MVMT was killing it with social media. However, it didn’t want Facebook or Instagram to control its future.

MVMT wanted to own its audience.

Watch my interview with Blake — How the World's Fastest-growing Watch Brand Used Email to Grow Revenue 98% — to get ideas for maximizing your company’s email performance, regardless of which hip, up-and-coming tools you also use.

Daniel Burstein
Senior Director, Content
MarketingSherpa

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