John,
Email is amoral.
But boy, oh boy, people certainly aren’t.
We dive into the deep end of email evil in today’s article, Email Marketing: Why phishing emails (unfortunately) work … and what marketers can learn from them, and hopefully come out with a better understanding of human behavior.
Read on for email marketing insights from email marketing scams.
Here’s to customer-first email marketing,
Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute
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