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Email Marketing: How focus on value proposition in testing led to a 66% increase in event registrations from email

With 25 years’ experience in running The Global Leadership Summit, the marketing team was working with what they “thought” they knew about attendees. When they began testing, however, they realized that their customers could still surprise them.

By introducing testing and value proposition into event email marketing, the team was able to increase email-driven event registration by 66%. Read on to see how they did it.
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