Read how Bloomingdale’s transformed its email marketing efforts to provide behavioral marketing campaigns to customers. View in browser
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Email Marketing: How Bloomingdale’s saw a 50% increase in revenue driven by triggered campaigns
With a wide variety of customers, Bloomingdale’s marketing team had to find a way to personalize their email marketing campaigns to customers’ needs and behaviors.

Read below how the brand was able to integrate behavioral marketing into its email program for a 50% increase in revenue driven by triggered campaigns.
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Inside the Industry

Inside the Industry with Blake Miller
“Brands often make the mistake of starting with tactics or planning the customer journey as opposed to understanding the data first, and then from there, mapping scenarios that make the most sense for an individual customer.”

Get more insight from industry professional Blake Miller, Director of Product Marketing, Salesforce, on our recent research into customer-first marketing.
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