Read how gourmet flavored syrups brand Monin increased transactions driven by email 20% using segmentation. View in browser
MarketingSherpa. Email Marketing. Case Studies and How-to Articles

Email Marketing: How Monin boosted conversion rates by 20% with relevant email marketing automation

Gourmet flavored syrups brand Monin speaks to two distinct audiences — B2B buyers such as restaurants and cafes, and consumers who use the product in their homes. The email marketing team needed to collect data to segment these two groups and then form a strategy around how to most effectively engage with them.

Read about the segmented, relevant and successful campaigns they launched by utilizing data and segmentation for and within these two audiences.
Read More

MECLABS Guide for Optimizing Your Webpages and Better Serving Your Customers

Get this newly released 22-page guide that details how to assess and improve your ads, emails and website funnels using three of MECLABS Institute’s 10 patented heuristics. You’ll learn:
  • Top three common mistakes marketers make with their ads
  • Five ways to increase your emails’ perceived value
  • Five important questions to ask in order to understand motivation
  • A detailed review of the five key steps to optimize campaigns
Get the Guide
More Recent MarketingSherpa Headlines:

1. Marketing 101: What is lorem ipsum?

2. Rapid-Fire Results: Get quick ideas for improving your customer-first marketing

3. B2B Marketing: How GMR Transcription ranked on page one using a diligent SEO and PPC strategy

4. Click to search more than 1,100 case studies in the MarketingSherpa Library
Join us on Twitter Join us on Facebook Join us on Flickr Join our Blog Send us an Email
Don’t let us get caught in a junk folder. Ensure you receive our newsletter by adding reply@marketingsherpa.com to your Safe Sender, White List or Address Book.

The Email Marketing Newsletter is published by MECLABS.
You may Manage Subscriptions or Unsubscribe from Promos or Unsubscribe from Newsletters.
We Protect your privacy
4315 Pablo Oaks Court Jacksonville, FL 32224, United States
©2017 MECLABS Institute, LLC