MarketingSherpa Email Marketing

How men’s shirt company Twillory cut its email list by over 50%, but doubled open and clickthrough rates.

Email Marketing: How a men’s shirt company’s focus on quality led to personalized email marketing

Three weeks before men’s shirt company Twillory even officially launched, the team had thousands of email addresses on their list from a social media giveaway. What they didn’t realize at the time was that half of those names were dead weight.

Read how Twillory was able to double engagement rates after segmenting out unengaged names and then balancing out win-back campaigns.

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