How IEEE GlobalSpec achieved an 80% engagement rate in an email newsletter. View in browser
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Email Marketing: How IEEE GlobalSpec gets millennial engineers to read emails
Video may have killed the radio star, but can it also lead to an email newsletter renaissance with millennials?

Read on to learn how Don Lesem, Vice President and Chief Design Officer, and Bryan DeLuca, Senior Director of Audience Development, Content, UI/UX and Design, both of IEEE GlobalSpec, launched a new, video-heavy email newsletter to serve a subset of their audience of engineers who skewed mostly millennial.
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