Email Marketing Tip #10: Next Generation

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Email Marketing Tip #10:
Need a Subject Line? Go to
Google


Test, test, test.  We say that often here at the
Factory.  Often email marketers have trouble determining what subject lines
to test.  As Director of Strategy, Chris Penn discussed on
our blog
, the answer to this question is provided via Google.  This tool
will help you create and pick the best subject lines for testing: Google's Adwords
Keyword Tool.  In his post, Chris details the methodology to choose the
subject lines you should test, and he uses graphics to give you step by step
instructions on how to make this work for you.  Read "How to choose
an email subject line for maximum deliverability"
to choose a list of subject
lines for testing and get an impressive open rate for your email
campaigns.   

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See you next Wednesday
with the next
email marketing tip from What Counts!  Want to talk with us about
your current email campaigns or have other questions?  Visit www.whatcounts.com
or call
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