Email Marketing Tip #12: Next Generation

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Email Marketing Tip #12:
Blogs &

Use your company blog and email marketing program as complementary
channels.  Republish blog content in your email newsletter, and publish
newsletter content in your blog.  Keep in mind that it's important to provide
each channel with unique content, so be smart about it.  Include a "Best of
the Blog" or "Featured Post" section in your newsletter, and publish newsletter
content on your blog after you send your weekly or monthly emails. 
(Bonus tip: Link the articles back to your email subscription page, so readers can
sign up for future newsletters!)  Don't forget to let email recipients know
where to find your blog and vice versa.  Your audience will appreciate
knowing where they can find you online, and they may prefer a different channel
for connecting with you.  Interested in more tips and strategies for using
these channels?  Watch our webinar "Content is
King: Build Your Brand with Blogging & Email"
(or just view the

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See you next Wednesday with the next
email marketing tip from What Counts!  Want to talk with us about
your current email campaigns or have other questions?  Visit
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