Email Marketing Tip #14: Next Generation

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Email Marketing Tip #14:
Identify Your Internal
Champions


The phrase "the more the merrier" fits when it comes to people talking about
your brand.  In order to build an online community, start by identifying your
organization's internal champions.  Who from your organization is out there
on the social web sharing blog posts and talking with customers and
prospects?  Encourage these people to keep talking, and even consider
rewarding them for doing so.  Most importantly, give them something to talk
about.  Your business will benefit by having higher levels of audience
engagement, customer service, and overall brand awareness.  Specific to your
email campaigns, encourage these champions to share your emails with their social
networks, alert their friends of your upcoming campaigns, and direct people to
your subscription center.  It will help grow your list and create excitement
around your email marketing program.  

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See you next Wednesday
with the next
email marketing tip from What Counts!  Want to talk with us about
your current email campaigns or have other questions?  Visit www.whatcounts.com
or call
1-866-216-BLUE.

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