Email Marketing Tip #18: Next Generation

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Email Marketing Tip #18:
Include Testimonials on Your
Email Subscription Page

Ask existing, engaged subscribers to write a short testimonial or film a video
talking about how valuable your emails are, and include it on your subscription
page.  If prospects know that others find your email communications valuable,
they are more likely to sign up to receive your emails.  Your subscribers
(and potential subscribers) want to know what's in it for them.  When asking
people to provide a testimonial, don't forget the importance of variety.  If
your business is B2B, include people who work in different industries or for
different company sizes.  If your business is B2C, include testimonials from
men, women, college students, senior citizens, etc.  You want your
testimonials to identify with as many potential subscribers as possible.


See you next Wednesday
with the next
email marketing tip from What Counts!  Want to talk with us about
your current email campaigns or have other questions?  Visit
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