Email Marketing Tip #2: Next Generation

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Email Marketing Tip #2:
Snail Mail --> Email


In order to be CAN-SPAM compliant, you must include a
physical mailing address in your emails.  While some people think postal
addresses are so 20th century, others still use this as an opt-out
mechanism.  There are subscribers out there who may not trust the online
opt-out, so they send a letter to the sender asking to be removed from their email
list.  By taking the extra step and including your (valid) physical mailing
address in your emails, you're remaining CAN-SPAM compliant and that much more
credible in your subscribers' minds. 

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See you next
Wednesday with the next
email marketing tip from What Counts!  Want to talk with us about
your current email campaigns or have other questions?  Visit www.whatcounts.com
or call 1-866-216-BLUE.


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