Email Marketing Tip #2: Next Generation

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Email Marketing Tip #2:
Snail Mail --> Email

In order to be CAN-SPAM compliant, you must include a
physical mailing address in your emails.  While some people think postal
addresses are so 20th century, others still use this as an opt-out
mechanism.  There are subscribers out there who may not trust the online
opt-out, so they send a letter to the sender asking to be removed from their email
list.  By taking the extra step and including your (valid) physical mailing
address in your emails, you're remaining CAN-SPAM compliant and that much more
credible in your subscribers' minds. 

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