Email Marketing Tip #3: Next Generation

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Marketing Tip #3:
10 Days is a Long Time

Honor all opt-out requests within ten (10) business days.  If
you use an email application like Publicaster, opt-out requests are honored
automatically.  When choosing an email service provider, check to make sure
this is the case.  Not only do you need to remain CAN-SPAM compliant, but
sending emails to someone who previously opted-out would be detrimental to your
email campaigns.  Why?  The words credibility and reputation come to
mind.  Also, someone may opt-out because your emails aren't timely to them at
the moment, but they could be planning to resubscribe at a later date.  You
must always be thinking about relationship-building with recipients – even
during the


See you next Wednesday with the next
email marketing tip from What Counts!  Want to talk with us about
your current email campaigns or have other questions?  Visit
or call

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