Email Marketing Tip #5: Next Generation

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Email Marketing Tip #5:
Make the Opt-Out Loud &
Clear


You don't have to shout it from the rooftops, but your emails do need to
include a notice explaining how to prevent future communications from you. 
This means you must include an opt-out mechanism in your emails, and it will keep
your subscribers happier if it's easy to locate.  Don't make them search for
the unsubscribe link!  In fact, we "triple dog dare you" to move it to the
top of your emails!  Read "Welcome the
Unsubscribe … I Triple Dog Dare You!"
to find out why.

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See you next Wednesday
with the next
email marketing tip from What Counts!  Want to talk with us about
your current email campaigns or have other questions?  Visit www.whatcounts.com
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