Email Marketing Tip #6: Next Generation

6 jaren geleden


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Email Marketing Tip #6:
It's All About the Branding,
Baby!


Email
marketing
provides an incredibly unique opportunity for branding, and it all
starts with the subject line.  Consider including your company or brand name
in your email's subject line.  Doing this makes your email recognizable to
the recipient and increases the likelihood of your email being opened.  If
subscribers trust you and value your emails, they'll want to hear what you have to
say.  If you're sending a transactional email, recipients need to know that
the email is from you.  As always, testing is important, so whether you
include your brand name or company name, find out what makes your subscribers
respond best to your emails (try an A/B split test with subject line
options!). 

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See you next Wednesday
with the next
email marketing tip from What Counts!  Want to talk with us about
your current email campaigns or have other questions?  Visit www.whatcounts.com
or call
1-866-216-BLUE.

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