Marketing on social media has lead to untouched territories for companies. A new means to communicate and improve dialogue between company and consumer. From raising brand awareness to attracting new audiences, the benefits for marketers far outweigh the disadvantages. And the biggest benefit is that it is a very inexpensive exercise.

With this in mind, social media allows you to interact more easily than email marketing. It offers greater reach of your campaigns, far and wide. The chances are if someone has an email address, then they most likely have a social media account too. So, the ability to increase your brand awareness and subscribers becomes very promising.