Why first-party data from authenticated traffic will be key -

Hi John,

Deprecation of the third-party cookie by 2022 is driving publishers toward solutions that monetize their websites without it. This opens up a unique opportunity to reclaim a central role in the digital ad ecosystem, and build direct and trusted audience relationships.

We invite you to download a complimentary copy of our analyst report, "Publisher Ad Monetization After the Third-Party Cookie: First-Party Data Strategy Comes to the Fore." In this report, you’ll get a look at how marketers and publishers can:

• Evaluate, integrate, and test different identity solutions
  
• Build first-party data strategies, such as increasing authenticated users
  
• Collaborate with partners to monetize sites without the third-party tracking cookie
  

Receive my copy. This eMarketer Report is presented by LiveIntent.

Sincerely,
eMarketer Editors

PS: Please forward this email to colleagues and peers who may be interested in this topic. Thank you!