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Retail media is the next big wave in digital advertising—and it’s happening right now.
According to our forecast, after almost 50% growth in ecommerce channel ad spending during 2020, advertisers will increase those allocations by nearly 30% this year. We estimate that 1 in 8 digital ad dollars will go to advertising on ecommerce properties.
We invite you to download a complimentary copy of our analyst report, “Retail Media Advertising: More Retailers, More Advertisers, More Shopping.” In this report, you’ll learn:
How retail media is disrupting the advertising space—despite its own set of disruptionsReceive my copy. This eMarketer Report is presented by InMobi.
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