Emotional AI platform reveals that smiles are down 32% due to COVID-19 We spoke with Realeyes VP of Marketing & Growth, Max Kalehoff, about how AI-driven emotion measurement is helping advertisers and brands predict user response to content.
ClickZ Daily: May 22, 2020 |
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| Happy Friday! Today we have our chat with Realeyes’ VP of Marketing & Growth, Max Kalehoff, about how AI-driven emotion measurement is helping advertisers and brands predict user response to content. Max expands on Realeyes’ recent analysis on the ‘share of smiles’ or happiness that consumers have as they watch video, which found a 32% decrease in smiles as a result of COVID-19. Also Jason Roussos, VP of Strategy at Adlucent, shows how to weather the recession, marketers should: evaluate marketing spend; invest in social; optimize mobile; take advantage of OTT; and understand attribution. He writes: While consumers are at home during the coronavirus pandemic, social, mobile and OTT usage have increased; advertisers should invest in these channels as a result. |
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AI Jacqueline Dooley ClickZ spoke with Realeyes VP Max Kalehoff about how AI-driven emotion measurement is helping advertisers and brands predict user response to content. |
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Digital Advertising Jason Roussos To weather the recession, marketers should: evaluate marketing spend, invest in social, optimize mobile, take advantage of OTT and understand attribution. Read more |
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| Content Marketing Tereza Litsa Strengthen your advertising with tactics that influence consumer behavior across every stage of the purchase journey. Read more |
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| Digital Advertising Shrikant R Kale Shrikant R Kale, co-founder of iZooto, shows how publishers can adapt and find new opportunities in times of COVID-19. Read more |
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| Analyzing Customer Data Chris Morse Alliant's Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome - like offline data - and making it valuable again. Read more |
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| Data & Analytics Matt Voda For brands that are moving away from previous click-based attribution methods like MTA, there are options to consider. Matt Voda, CEO of OptiMine Software, highlights these options and explain the simple changes that are bound to make a large impact on a brands marketing tactics. Read more |
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