In a highly polarized environment, marketers face a fragmented media landscape and the call to encourage good behavior from platforms and publishers.
| It’s already been an incredibly discombobulating year for marketers (for everyone!) and the U.S. presidential election has somewhat predictably wrought more heat than light. But the day job must continue amid the racket and once again, marketers are facing questions from the c-suite about how they should be reacting now. Writing in a recent note to clients, Pivotal research analyst Michael Levine said that leading up to the election, some marketers embarked on a “decision-tree” like planning approach. The aim is to ensure they are not caught off guard as they were in June following the aftermath of George Floyd’s killing. Read more below. For Digiday+ members, in a highly polarized environment, marketers face a fragmented media landscape and the call to encourage good behavior from platforms and publishers. Advertisers largely continue to see YouTube as a cross-channel digital video platform, but its CTV inventory is gaining interest. As publishers begin making plans for 2021 and looking for ways to slim down their sales organizations, many are looking to give more responsibility to their sales teams’ account managers. Also for Digiday+ members, with on-going issues with Facebook's Ads Manager, some buyers are changing their behavior to manage for uncertainty. The event is part of the beauty behemoth’s recruitment strategy — hundreds of L'oreal employees have been recruited via Brandstorm. Other things to know about The Future Leaders Awards will recognize the next generation of leaders across media, marketing, fashion, beauty and retail. Learn more about the different categories and submit today. In this new webinar, Terence Scroope, vp of insights at Tremor Video and Unruly, will discuss the results of new consumer research exploring which messaging strategies are likely to prove most effective during an unprecedented holiday season. Join the webinar on November 19 at 3 p.m. ET. Sponsored by Tremor Video. | | |
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howdy! | Sponsored by MoPub | | Preparing for the 2020 holiday season | | Throughout the pandemic, brands have switched to a more adaptable mode of advertising, including in-app strategies and a focus on holiday trends. And as advertisers head into what could be a make-or-break season for many, that won't change. | | |
howdy! | Sponsored by Alliant | | Developing second-party data relationships expands marketers’ horizons | | Marketers are prioritizing the management and activation of valuable first-party data assets, but that focus is just the start. Smart marketers are developing second-party relationships and exploring third-party options that will further expand their data horizons. | | |
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