Build trust in light of third-party cookies’ deprecation -

Hi John,

Marketers will face a wave of challenges in 2022 as data privacy legislation evolves and third-party cookies rapidly deprecate.

All the while, consumers will demand personalization and transparency from brands. Some 66% of consumers say they are more willing to share their data and personal information with a brand they trust, according to Morning Consult.

Register here for "How to Prepare for the Crumble of Third-Party Cookies," presented by OneTrust, and learn how to:

• Collect and store customer preferences, consent, and first-party data
• Centralize data into a single source of truth
• Leverage data to drive personalization, segmentation, and improve campaigns

Please reserve your seat today. Space is limited. This webinar will take place on Tuesday, March 1 at 2pm ET.

This Tech-Talk Webinar is sponsored content by OneTrust.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in building brand trust. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com