NFTs, blockchain, the death of third-party cookies — it’s clear the internet is evolving. This is sometimes referred to as Web 3.0. At Viant, we’re calling this transformation the New Open Web.

In the New Open Web, marketers can move beyond cookies and use people-based technology to create better, measurable ad experiences while reducing media waste and driving greater returns. Consumers also benefit by receiving less repetitive ads and more of the privacy they want and deserve.

Retail has radically changed in the post-COVID world. Consumers are empowered and seeking the convenience of digital buying that developed during the pandemic as they return to in-store purchasing.

The question for advertisers is: how can they take advantage of the New Open Web to engage customers in this hybrid retail model?

In the videos below, we explore how people-based technology allows marketers to bridge the gap between online and offline buying to deliver the purchasing experience consumers desire.

The New Open Web with Viant's COO and Co-founder Chris Vanderhook - Dive into the factors driving the online evolution and explore how the New Open Web empowers marketers to engage the consumer of today on a deeper level. WATCH NOW

People-Based Advertising with Viant’s CEO and Co-founder Tim Vanderhook - Discover how marketers can measure online and offline sales, increase return on ad spend and reach people across their devices with people-based advertising, the next evolution in programmatic technology. WATCH NOW