This is Corporate Sponsor Content presented by The Chronicle of Philanthropy, Inc. All content is provided by Campbell and Company.
In a time where we’re more connected than ever, engaging with donors can feel more challenging than before—especially when no single approach works for every community: Black donors tend to give more frequently when asked more often.Millennials and Gen Z are more influenced by their peers when it comes to donating.Latinos are more likely to donate when approached by someone they respect.In the new White Paper, "Donor Engagement in the Digital Age," discover how to approach donor engagement in 2025. Learn why a diverse content strategy is essential, the best ways to segment donors via personas, and which key questions to ask when crafting your engagement approach.
