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Packaging – Beyond a pretty logo, breakthroughs across the product packaging front. New products or redesigns that stand out from the crowd. Changing behaviour – From manufacturers' multi-brand programs to retailers' multi-vendor solutions, shopper marketing that changes consumers' routines and patterns, by boosting basket and aisle interest. See the rest of the categories here. * * * Submit your cases to take centre stage at the Shopper Marketing Forum this April and be featured in the May issue of strategy. SIA is included in the Creative Report Card. Case submissions due by October 28, 2016. | 