Record-breaking cattle prices have many ranchers celebrating, but are they thinking beyond the moment? Understanding market psychology is just as important as knowing the numbers.
Live Stream Tuesday, March 18 at 1 PM CT - Pat Maher, CEO of Atkins Ranch, joins us with the story of how Atkins Ranch has built itself as a company with high standards in regenerative agriculture and what that means for partner farmers and the welfare of the animals under the program.