ESG top tips; Declaring your independence in PR; APCO's education campaign; Managing the return to work; and more

PR INDUSTRY

21 tips for declaring your independence in PR

As July 4th approaches, some PR pros are considering what independence really means—and are considering striking out on their own. Here are some tips for the aspirational solo pro.

CORPORATE SOCIAL RESPONSIBILITY

4 helpful tips for making the case for your ESG program

When it falls to the comms team to show the effectiveness of your ESG work, here’s how you can be ready to step up and prove your value.

WINNING CAMPAIGNS

Campaign to change perception of community colleges surpasses all goals, sets enrollment record

Its campaign with agency APCO Worldwide led to a substantial number of soon-to-be college students considering community college. It won the Education Campaign category of Ragan’s PR Daily Awards.

THE WORKPLACE

How to deal with return-to-work pushback

Apple’s recent remote-work flop serves as a warning to other companies eager to get employees back into the office. The author explains how to navigate this difficult limbo period with empathy, flexibility and clarity.

DAILY SCOOP

Robinhood pays fine for misleading customers, Pride media coverage nearly doubles, and Ford explains production cuts

Also: Budweiser buys free beer for July 4, NYC tells residents to power down during heatwave, and Miami Beach cancels fireworks.

CRISIS COMMUNICATIONS

Who belongs on your crisis response team?

Here’s a look at the org chart for the team that responds to emergencies for Mastercard, shared at Ragan’s Crisis Communications Virtual Conference.

CRISIS COMMUNICATIONS

How communicators can combat vaccine skepticism

Try these empathetic tactics to tamp down resistance and hesitancy among employees.

RAGAN TRAINING TAKEAWAYS

3 tips for social media in a socially-distanced world

Explore Georgia division director of tourism shares insights to turn fans and followers into brand advocates.

RESEARCH

Communicators report greater access to the C-suite

Comms pros have also gained a seat at the table in strategic decision making, and that the major obstacle to effective leadership communications is no longer access, according to the 2021 Communications Benchmark Report.

DAILY SCOOP

Crisis guru Declan Kelly steps away amid scandal, communicators flock to LinkedIn, and Walmart offers low-cost insulin

Also: Facebook launches newsletter platform, NYC election board tweets apology, and JP Morgan invests in ESG.

PR INDUSTRY

3 brand and communication mistakes PR professionals make

PR veterans identify the gaffes that are most likely to harm your reputation as evidenced by the big stories of the last five years.

THE WORKPLACE

Navigating the looming virtual culture dilemma

Learn how levity, authenticity and transparency can help employees thrive—and possibly save your business.

A DAY IN THE LIFE

U.S. Army Reserve’s Janeen Phelps: ‘Put people first’

The public affairs officer and 1st Lieutenant shares tools that work well for her communications efforts and how she has found her calling as a comms pro with the U.S. armed forces.

Announcing PR Daily’s 2021 Digital Marketing & Social Media Awards finalists

Find out who made the short list in our digital communications awards program.