Award-winning marketing training
| | | | What will you learn in the 10 interactive modules? |
| | | Marketing Strategy – Make your marketing strategy quantified, agile and future-proofed. |
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| | | Market / Customer Orientation – Achieve market orientation through a customer focused approach. |
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| | | Customer Insight – Make the most of the latest methods and digital data analytics to fully inform your customer insight planning. |
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| | | Brand & Value – Add value to people and organisations through your brand, including how to build it and how to avoid breaking it. |
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| | | Segmentation & Targeting – Select target segments based on relevance using both classical and digital methods. |
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| | | Positioning – How the fusion of digital and classic tools and architecture offers unique capability to do positioning in real-time and at an individual level via dynamic personalisation. |
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| | | Customer Experience – What customer experience is and how to successfully fuse classic and digital thinking. |
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| | | Distribution – How traditional models of distribution have changed and how digital has broken down the barriers to entry. |
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| | | Integrated Marketing Communications – Actively get your message in front of the right people through paid, earned, owned & shared activity; and how technology is accelerating opportunity. |
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| | | Data & Measurement – What data you need to support your marketing (including to machines) and how to measure and optimise performance. |
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| | | | Includes a variety of applicable resources (video modules, readings, downloads), interactive quizzes and an optional exam. |
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| | | Upon completion you will receive an Econsultancy certificate with 14 CPD hours. |
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| | To find out more about how we can help or if you have any questions, just get in touch by calling +44 (0)207 970 4167 or email learning@econsultancy.com |
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| All the best,
The Econsultancy Team | |
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