Essential traits that help account managers thriveTraditionally, public relations agency account managers were held in these support roles for up to a year before moving into a client-facing capacity. Those support functions, however, are largely being replaced or streamlined with technology and outsourcing, and this shift is changing the roles and responsibilities of account managers at all levels.
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| | PR INDUSTRY
6 scintillating qualities successful account managers possess Traditionally, public relations agency account managers were held in these support roles for up to a year before moving into a client-facing capacity. Those support functions, however, are largely being replaced or streamlined with technology and outsourcing, and this shift is changing the roles and responsibilities of account managers at all levels.
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