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27 July 2022
TOURISM AUSTRALIA UPDATE

Last week there were celebrations marking ‘One Year To Go’ until the FIFA Women’s World Cup 2023. The occasion was marked with the unveiling of a Unity Pitch on Barangaroo Reserve, and coordinated evening light shows across the tournament’s nine Host Cities in Australia and New Zealand. As a Legacy 23 Ambassador for Football Australia, I can’t wait to be part of the excitement when it all kicks off next year. Major events like this continue to put Australia on the map for fans around the world and help us to continue to build back international visitation numbers.

Last Friday our Minister for Trade and Tourism, and Special Minister of State, Senator the Hon Don Farrell, joined the Tourism Australia Industry Webinar along with Nadia O’Connell from Firescreek Botanical Winery. If you missed the webinar you can watch a recording here. The next industry webinar will take place at 11am AEST, Friday 2 September and you can register to attend here.

Phillipa Harrison

Tourism Australia Activity
New Indigenous Australia course on the Aussie Specialist Program
Aboriginal-guided experiences offer visitors an authentic connection with Australia, hearing the stories of its people and their unique connection to the land. Tourism Australia recently launched an Indigenous Australia course on the Aussie Specialist Program. The course provides global Aussie Specialist agents with a deeper understanding of Aboriginal and Torres Strait Island peoples and culture and inspires them to learn more about including an Aboriginal guided experience in their itineraries. The new course has so far had over 350 completions and complements the Discover Aboriginal Experiences course on the Aussie Specialist Program, that details bookable experiences and resources.
National Experience Content Initiative update
Tourism Australia’s National Experience Content Initiative continues to roll out, with assets for more than 300 operators featured so far. New images and video content are regularly added to Tourism Australia’s image and video galleries and can be accessed free of charge. The initiative aims to support tourism businesses across Australia in their recovery and drive increased visitation by helping them to better market their experiences and attractions. See some of the recent examples from Victoria, Tasmania, and Australian Capital Territory here, including Flagstaff Hill, Hot Air Balloon Tasmania, Hinton Bay Kitchen, and the Australian War Memorial. Follow #neciaus on Instagram for a behind the scenes look at the NECI shoots as they take place throughout the country.
Tourism Industry News
New South Korean reality TV series to show off Queensland
Queensland has scored a starring role in a new South Korean reality television series scheduled to film in 2022. Signalling that the time to travel is now, the new series will follow five South Korean celebrities as they undertake a journey to uncover the state’s best experiences ahead of summer. The series, Bucket List Travel to Australia, will encourage each K-Drama star to step out and enjoy iconic beaches, island escapes, eco and wildlife encounters, plus cuisine and city escapes. The series will air in a prime-time slot in Korea and is expected to generate more than AUD$40 million worth of publicity to profile Queensland.
ATEC Tutorial: Credit – to give or not to give?
The Australian Tourism Export Council (ATEC) next Tourism Tutorial Series will take place on Thursday 28 July at 11am AEST. A panel of industry experts, both buyers and sellers, will discuss the why, the how, the pros and the potential challenges of credit. The session will also include a Q&A session. Find out more and register here.
Australian Stories
David Walsh’s brewery to open venue in waterside Hobart
Hobart is gearing up to welcome a new brewpub helmed by the team from the oldest craft brewery in Tasmania, Moo Brew. Owned by Mona’s David Walsh, the venue promises an unconventional venue to match Moo Brew’s unconventional beers. Pending approval, the venue will be situated in the prime location of Salamanca near the Mona Roma ferry terminals. Featuring the craft brewers beloved beers alongside satiable snacks and a quirky atmosphere, the taphouse and bar will be headed up by General Manager, Lauren Sheppard and Head Brewer, Jack Viney. The new venue will launch at years end.
Luxurious estate opens in Berry in the NSW Shoalhaven region
The Shoalhaven region in New South Wales’ South Coast has welcomed a luxurious countryside accommodation offering,  Linnaeus Farm. With room for up to 14 guests, the estate houses a Nordic styled exposed brickwork building situated in the heart of nine acres of opulent parkland gardens. Located five minutes from the centre of the Berry township, Linnaeus Farm houses five bedrooms, four bathrooms and a number of living and kitchen spaces, meaning it is primed to be enjoyed by larger groups. The facility also includes a resort-style pool area, olive grove with edible gardens, meditation huts and ‘Jamie’s Barn’ which is ideal for workshops and retreats.
Local designs and culture on show in Brisbane’s new Hotel Indigo
Brisbane’s riverside precinct, North Quay is now home to the Hotel Indigo brand’s first Queensland product, Hotel Indigo Brisbane City Centre. Peppered with design elements inspired by local neighbourhood surrounds, the hotel houses 212 guest rooms. Behind the beckoning six-metre-high doors on Burnett Lane, guests will discover a Tuk Nook coffee cart in the lobby and signature Japanese restaurant Izakaya Publico. Visitors will be struck by the myriad of hand-painted works throughout the venue including a 16-storey high blue wren on the side of the hotel's exterior façade created by local artist Blends nodding to the beloved book Boy Swallows Universe.
Bathe in the wonders of Lake Eyre on Wilpena Pound Resort’s new experience
Experience the Flinders Ranges from breathtaking new heights on Wilpena Pound Resort’s immersive and all-encompassing new Lake Eyre Explorer Package. A love letter to the ever-shifting colours and textured history of the culturally significant site, the Resort’s offering includes an unforgettable six-hour scenic flight over Lake Eyre and William Creek.  As part of the package, visitors can choose to spend three nights staying in a glamping tent, resort room or the famed Wilpena Pound campground. Guests will also enjoy a welcome drink on arrival, daily breakfast at the resort restaurant, access to all the resort facilities and an optional Welcome to Country each evening.
NEWS IN BRIEF
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