| | | | | | | | | | TOURISM AUSTRALIA UPDATE | | Last week at the Tourism Ministers’ Meeting in Cairns, the National Sustainability Framework for the Visitor Economy and a Sustainable Tourism Toolkit was launched. Jointly developed by the Australian, State, and Territory governments, the Framework provides a nationally agreed understanding of sustainable tourism and a vision for Australia to be a world leader in sustainable tourism. The accompanying Toolkit is a practical guide for tourism SMEs, offering easy-to-understand information for operators to implement sustainable practices. Both initiatives, aligned with the THRIVE 2030 national strategy, underscore the critical role of sustainability in the future success of tourism businesses and to the sector itself. Find the Framework and Toolkit here. For businesses who already have sustainability policies, commitments, or action plans in place, we have also launched two new communication guides for tourism and hospitality operators, and destinations. Developed in partnership with EarthCheck, the Sustainability Storytelling guides are designed to support users in effectively communicating their sustainability efforts to a global audience via marketing and communications. Find more information and download the communication guides here. Our December Industry Webinar will take place on Friday 15 December at 11am AEDT. This will be our final webinar for 2023 and along with an update from Tourism Australia, we will be joined by our Chief Marketing Officer, Susan Coghill, who will give an update on our ‘Come and Say G’day’ marketing campaign. Register to attend. Phillipa Harrison | |
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| | | | Experiential luxury showcased at Luxperience | | Flight Centre Travel Group’s inaugural Luxperience conference was held from 13 to 16 November in Sydney/Warrane, its first return after a three-year hiatus. The boutique luxury tradeshow hosted 120 buyers and 75 global suppliers, with Tourism Australia participating in one-on-one business meetings and networking events to showcase Australia’s unique luxury offerings. Luxperience 2024 is scheduled to return from 19 to 22 November 2024 and will add a one-day development summit preceding the appointment schedules. |
| | | South Australia and Victoria hosts ‘Travel with Parents’ multi-gen adventure | | This month, Tourism Australia is hosting a broadcast team from Malaysia to capture their experiences for the Mandarin travel show, ‘Travel with Parents’. The program follows TV personality Jason Yeoh a.k.a. Axian and his mother as they create memories together and immerse in diverse cultures around the world. Joined by guest host, Malaysian influencer Hui Mei and her mother, their Aussie adventure will take them through both South Australia and Victoria. Scheduled to air in May 2024, this second season of ‘Travel with Parents’ will reach Mandarin-speaking audiences across all ages and regions of Malaysia, through Astro’s extensive channels and the hosts’ social media networks. |
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| | | | | | | New tourism forecasts from Tourism Research Australia | | International visitors are expected to return to Australia more quickly than previously predicted, according to Tourism Research Australia's latest forecasts. The Tourism forecasts for Australia: 2023 to 2028 report published yesterday outlines stronger growth for international arrivals than last year's forecasts. This reflects the return of Chinese visitors to Australia since China's borders reopened in January and the restart of group tour travel from China to Australia in September. Sustained high growth in international arrivals to Australia so far this year, and the continued return of flight routes and commencement of new routes to Australia, also underpin the encouraging projections. Minister for Trade and Tourism, Senator the Hon Don Farrell said "A thriving tourism industry is crucial to our economic prosperity, with every dollar spent in the visitor economy generating a further 81 cents for other parts of the economy. Tourism is a major export earner and employer. One in eight Australian businesses is tourism-related and it is the lifeblood of so many Australian communities”. | |
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| | | | Entries for the 35th National Banksia Sustainability Awards closing soon | | The 35th National Banksia Sustainability Awards entries are closing soon. Celebrating Australia's innovative spirit and dedication to sustainability, the awards seek to highlight outstanding initiatives, individuals, and organisations contributing to a more sustainable Australia. Sponsored by Tourism Australia, this year's awards feature 14 diverse categories, from technology to leadership to marketing and communications. To enter, download the entry kit, which provides guidance on criteria, application details, and the judging process. Entries close 18 December 2023. Find out more about how to enter here. |
| | | ATEC Tourism Tutorial 'International Day of People with Disabilities - Inclusivity in Travel' | | ATEC's next Tourism Tutorial focusing on ‘International Day of People with Disabilities – Inclusivity in Travel’ is taking place on Thursday 30 November. Travel advocate Martin Heng, Julie Jones, Executive Editor and Co-Founder of Travel Without Limits Magazine and Hailey Brown, CEO and Founder of Vacayit will discuss the importance of making travel accessible to all. Find out more and register – ATEC members, Non members. |
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| | | | | | | Explore WA's Kimberley region in reimagined Baz Luhrmann series | | Disney+ has launched Faraway Downs, a limited series recreated from Baz Luhrmann’s 2008 film Australia. Largely shot in Kununurra (Goonoonoorrang) in Western Australia’s Kimberley region and starring Hugh Jackman and Nicole Kidman, Australia centred around an English aristocrat (Kidman) attempting to save her late husband’s outback station, with the help of a cattle hand (Jackman) as World War II is breaking out. In creating Faraway Downs, Luhrmann has added previously deleted scenes, and split it across six episodes with awe-inspiring attractions including the Bungle Bungle Range in Purnululu National Park, Mitchell Falls (Punamiiunpuu), El Questro and the mighty Lake Argyle. |
| | | Luxury SA island escape, Rumi on Louth, launches teaser experience | | In 2025, a once untamed sheep farm on Louth Island located off the coast of Port Lincoln in South Australia will become home to the $50M luxury lodging, Rumi on Louth. For intrepid travellers keen to get an exclusive glimpse of this eco paradise before it opens, owner Che Metcalfe has launched two Rumi Reveal packages. Offering a peak behind the veil, Rumi Reveal day guests will enjoy indulgent experiences on the island inclusive of kayak and fishing tours with beach picnics or BBQs, island tours via buggy, Catamaran Odyssey cruising and a six-course degustation at the onsite restaurant, Samphire. Guest can also choose to stay on the island with a two-night accommodation package granting guests access to one of five brand new accommodations on the Luxury Eco Resort, all inclusive of meals throughout their stay. |
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| | | | | Queen’s Wharf precinct’s rooftop experiences announced | | Soaring 100 metres above Brisbane/Meeanjin at the $3.6 billion Queen’s Wharf precinct, The Star Brisbane has announced the three distinct venues that will call its Sky Bar home. The rooftop space will house The Star’s latest signature restaurant Aloria, where dry-aged beef and Queensland’s world-class seafood are the stars of the show; Babblers, a relaxed dining experience bringing together thoughtful handcrafted food with brave flavours; and Cicada Blu, an open-air bar buzzing with the spirit and energy of the city. Designed by QUT Alumni and specialist hospitality design director Paul Kelly, The Star Brisbane Sky Deck will open in 2024 and is set to open during the Queen’s Wharfs opening from April 2024. |
| | | Sydney/Warrane Balmain pub, The Dry Dock to reopen this week | | The Dry Dock, a much-loved community pub in the heart of Sydney/Warrane suburb Balmain, will re-open tomorrow, Thursday 30 November. Following a transformative restoration, the historic venue will house three distinct spaces offering up an expansive drinks list and modern European inspired bistro fare available throughout. With capacity for 330 guests, the Dry Dock includes the charming and dog friendly Public Bar, a Sports Lounge and Lounge Bar and a 100-seat Dining Room featuring a sit-up Oyster Bar and open kitchen. Located on historic Mort Bay Park, a short few minutes’ walk from the Balmain Ferry Wharf, and a quick 10-minute ferry ride from Circular Quay. |
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